Built around the work reporters already do

Where We Started

A practice built on second opinions

DIANA WANJIKU WAMBUI grew out of newsroom conversations along the coast, where reporters often worked alone on stories that deserved more structure than time allowed. What began as informal advice between colleagues turned into a standing practice.

We are not a training academy and we do not claim to teach journalism from first principles. Instead, we sit alongside reporters at specific, often difficult points in their process — before a story starts, before a hard interview, or when an outlet needs its standards written down.

What drives the work is a belief that good reporting benefits from a second, unhurried perspective — one that has no stake in how the story turns out.